MARLBOROUGH, Mass. – The New England Women's and Men's Athletic Conference (NEWMAC) has announced the hiring of
Max Berkowitz as its new
Assistant Director for Strategic Communications. Following roles at Springfield College and MIT, Berkowitz joins the conference office bringing more than a decade of experience promoting NEWMAC student-athletes, championships and institutional success. He will begin his role with the conference on August 3, 2026.
Berkowitz most recently served as Director of Strategic Athletic Communications at Springfield College, where he oversaw media relations for all 26 varsity sports while leading innovative storytelling, social media growth and live streaming initiatives. During his tenure, Springfield earned top three recognition for the NEWMAC Award of Excellence in Digital Broadcasting in both 2024-25 and 2025-26, and he coordinated media operations for the 2026 NCAA Division III Men's Volleyball Championship.
Prior to Springfield, Berkowitz spent two years as Sports Information Director at FDU-Florham, directing communications, marketing and game operations while supervising full-time and student staff. Before that, he served six years as Assistant Director of Athletic Communications, Promotions & Marketing at MIT, where he was the primary communications contact for 11 varsity sports and numerous NCAA and NEWMAC championship events. Throughout his career at MIT, Berkowitz promoted four national champions, nearly 400 All-Americans, 89 Academic All-Americans, 49 NEWMAC championship teams and numerous NCAA award winners while helping elevate the Institute's digital and social media presence.
Throughout his career, Berkowitz has built a reputation for strategic storytelling, creative content development and innovative digital engagement. His experience working closely with institutional leaders, coaches, student-athletes, conference administrators and national media outlets positions him to further elevate the NEWMAC's visibility while enhancing the conference's storytelling and brand.
"Max brings a rare combination of deep NEWMAC knowledge and fresh energy to this role," said NEWMAC Executive Director Patrick B. Summers. "Having spent years covering our conference's student-athletes, programs and championships, he understands what makes NEWMAC distinctive — a conference defined by academic and athletic excellence. We're confident his experience will help elevate our brand and our presence, both within our membership and on the national stage."
As Assistant Director for Strategic Communications, Berkowitz will lead the conference's strategic communications efforts, including media relations, digital content, social media, championship communications and awards promotion. He will work collaboratively with member institutions to elevate the visibility of NEWMAC student-athletes, coaches and championship experiences while advancing the conference's commitment to academic and athletic excellence.
"I am incredibly excited and honored to join the NEWMAC as the Assistant Director of Strategic Communications. I'd like to thank Executive Director Patrick B. Summers and the conference leadership for this outstanding opportunity," said Berkowitz. "The NEWMAC has established itself as one of the premier NCAA Division III conferences, and I look forward to working with our member institutions to tell the stories of our exceptional student-athletes, coaches, and programs. I'm eager to contribute to the conference's continued success and help elevate the NEWMAC brand through innovative and impactful communications."
Berkowitz earned a Master of Education in Athletic Administration from Endicott College and a Bachelor of Science in Sport Management with a minor in Sports Communication from Lasell College.
About the NEWMAC
The NEWMAC is an association of 13 selective academic institutions: Babson College, Clark University, U.S Coast Guard Academy, Emerson College, Massachusetts Institute of Technology, Mount Holyoke College, Saint Anselm College (beginning reclassification process with NCAA in 2027-28), Salve Regina University, Smith College, Springfield College, Wellesley College, Wheaton College, and Worcester Polytechnic Institute, that are committed to providing high quality competitive athletic opportunities for student-athletes within an educational and respectful environment that embodies the NCAA Division III Philosophy. The conference also partners with seven Associate Members: New York University (Men's Volleyball, 2026-2027), Norwich University (Football), Simmons College (Rowing), SUNY Maritime College (Football), SUNY New Paltz (Men's Volleyball, 2026-2027), U.S. Merchant Marine Academy (Football), and Vassar College (Men's Volleyball, 2026-2027), while sponsoring 21 sports.